Customer Experience Matrix

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MarTech Plot Lines for 2021

Customer Experience Matrix

The CDP Institute Daily Newsletter provides a steady supply of grist for my pattern detection mill. But the selection of items for that newsletter isn’t random. “Apophenia” – seeing patterns where none exist – is both occupational hazard and job requirement for an industry analyst. blockchain will quiet down.

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Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.

Customer Experience Matrix

Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. Research from 1,396 B2B marketers.