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PPC Isn’t Screwed — You Aren’t Doing It Right

Convert

Turning on the TV every day to hear talk about rising inflation rates and insane gas prices will do that to you. These two reasons are not directly related to PPC platforms but where there is less demand, there are more players fighting to serve that demand, pushing PPC prices sky high. ROAS is Deceptive, All Hail QoA.

PPC 59
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2022 Round-Up of the Best Shopify Conversion Rate Optimization Apps

Convert

In terms of making a purchase, the average conversion rate of a Shopify store is 1.5%. According to Backlinko’s 2019 analysis , that’s 10.3 Making gains in traffic and conversions means everything from speed to user experience needs to be on tip-top conditions all the time. Has Transparent Pricing that Matches Its Value.

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Simplify Your PPC Campaigns: How to Focus on Efficiency in SEM Account Maintenance

QuanticMind

Some bid adjustments are only optimal during specific market conditions, so leaving these adjustments in place unnecessarily can negatively impact campaign efficiency. This in turn improves your Quality Score, which ultimately makes it easier to target your ads at lower prices. Negative Keywords. Performance and Attribution.

SEM 40
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How to Create an AI Marketing Strategy

Single Grain

In the past year, the term “AI” has become more ubiquitous than we’ve ever seen in the past, especially in the marketing world. The only difference is that you’re leveraging a lot more automated technology in the planning and data analysis process. A higher ROAS means that our marketing efforts are translating effectively into sales.

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Tips + Tools to Create Successful International PPC Ads

Single Grain

Keyword Research: Conducting keyword research in different languages and regions helps identify the most relevant and frequently searched terms. Conduct a gap analysis to shortlist the target keyword for your international brand. Conduct a gap analysis to shortlist the target keyword for your international brand.

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Top 10 Best Email Marketing Services

Single Grain

Pricing: Starts at $0/month. Considering that MailerLite starts at the enticing price point of $0/month, it seems to be catering to them on all fronts. Instead, the subscription price is entirely dependent on how many subscribers you have. Beyond that, you’ll need to contact MailerLite for custom pricing. 1) MailerLite.