Hubspot

NOVEMBER 3, 2023

Sales teams dedicate a lot of their time to forecasting. Yet, over 50% of sales leaders question the accuracy of their sales forecasting efforts. Since sales forecasting is a rather complex and time-consuming process, organizations seek ways to improve it, with many turning to machine learning.

Forecasting 54

Forecasting Multivariate analysis Top of Funnel Marketing AI 54

Convert

MAY 23, 2023

Whether you’re a startup or a several-decades-old behemoth, the ability to test and optimize every part of your business—from the first line of code to the last touchpoint of sales—is crucial to winning. Web experimentation is the process of using controlled tests to evaluate and improve the performance of a website or web application.

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

MARCH 14, 2013

Proverbial marketing wisdom says at least seven touches are needed in order to convert a cold lead into a sale. In many cases, factors outside Marketing’s control can significantly impact program results – from macro-economic trends, to the weather, to the quality of the sales reps. Multiple touches. Extraneous variables.

Multi-Touch Attribution 48

Multi-Touch Attribution Budget Programs ROI Sales Management 48