Valasys

FEBRUARY 10, 2020

The marketers keeping pace with digital transformation will harness mountains of customer data from diverse platforms across the web, as well as from the physical channels & will put them to use for extracting valuable insights from data analysis & interpretation. According to Gartner.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Valasys

JULY 12, 2019

A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful. This will open up more ideas and doors for creativity and new practices”. B2B buying has always been a tricky proposition.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

FEBRUARY 28, 2020

With the help of intent data & tools available for the psychographic analysis of the prospects, the marketers can analyze the emotional quotients of the prospects. According to Gartner, “Stories have the power to engage prospects with an emotional hook that endears them to a brand.”. Wrapping Things Up.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

JULY 16, 2019

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI). The optimization remains a dynamic process, considering the ever-evolving set-up of the B2B industry.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40