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How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

According to Gartner , over 80% of the organizations expect to compete mainly based on CX this year. According to Gartner. Understanding your customers well & delivering personalized experiences inspires customer loyalty & evangelizes others about your brands via positive Word-of-Mouth-Marketing (WOMM).

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How B2B Marketers can stay close to their Customers

Valasys

According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. & content reflecting on positive word-of-mouth-marketing (WOMM).

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10 Tips for Building B2B Marketing Campaigns

Valasys

According to a study by Gartner, only 20% of the information on B2B websites displays characteristics of buyer enablement – which means that marketers have a big opportunity for building B2B marketing campaigns. Steps to Building B2B Marketing Campaigns. Existing customers are also aid in online reputation building.

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How to Optimize the Cost of B2B Marketing

Valasys

A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful. This will open up more ideas and doors for creativity and new practices”. B2B buying has always been a tricky proposition.

Cost 40
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How to Build Customer Loyalty with Content Marketing

Valasys

According to Gartner, “Stories have the power to engage prospects with an emotional hook that endears them to a brand.”. Read more on 8 Reasons why B2b Marketers Should Prioritize Word of Mouth Marketing (WOMM). Also, building customer loyalty with content marketing fuels repeat purchases & revenue from after-sales services.

Loyalty 72
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6 best Marketing and Advertising Campaigns for B2B Businesses

Valasys

Marketers need to break the glass ceilings associated with stereotypical B2B marketing activities & focus on creating new creative strategies to reach audiences, earn their attention & inspire actions to drive sales conversions and positive word-of-mouth marketing (WOMM) as well as retention post-purchase.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI). The optimization remains a dynamic process, considering the ever-evolving set-up of the B2B industry.