The B2B Sales and Marketing Guide for Selling in a Pandemic
Engagio
JUNE 2, 2020
If economic uncertainty continues, these programs should remain a core element of marketing strategy.” – Todd Berkowitz , Practice Vice President, Gartner. Not only do you have to deliver on all of the touches, but you have to think about how to over-deliver. This is how you scale personalized and relevant outreach.
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