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7 Common Types of Dirty Data and How to Clean Them

Zoominfo

Amazon announced an $888 million EU fine in its 2021 earnings report due to data violations. How to remain within data privacy regulations: Disorderly databases are the most likely candidates to house insecure data. There are several data hygiene practices you can implement to combat insecure data.

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Full Stack Experimentation: A Comprehensive Guide

Convert

Whether you’re a startup or a several-decades-old behemoth, the ability to test and optimize every part of your business—from the first line of code to the last touchpoint of sales—is crucial to winning. Furthermore, veterans like Tim Stewart believe that data hygiene has always been questionable in the optimization and experimentation space.

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The Future Is Now: SEO 2020

Conductor

If you know these guys, it should be of no surprise we ran out of time as we covered data hygiene, mobile friendliness, security, and other fundamentals to your future search success and experimentation. Data hygiene (AKA “managing misinformation”) is especially important when it comes to local search.

SEO 100
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Big screen personalization and CX: Thursday’s daily brief

Martech

Valencia said the aim of his team is to make Cinemark the Amazon of movie theaters — digital-first while reducing friction points in the shopping experience. Online/offline data: The platform leverages identity resolution or an identity graph to stitch together behaviors in order to create a unified profile. Read more here.