Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know
Go Beyond SEO
AUGUST 31, 2018
PPC Keyword research tools: AdWords has a Keyword Planner for conducting keyword research providing search volume, cost per click and conversion estimates. Target ROAS (return on ad spend): Target ROAS aims to maximize revenue or conversion value based on the target return on ad spend you set.
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