Inbox Insight

MAY 24, 2022

Each channel plays a key role in achieving this, which is why monitoring channel performance is so important to determine key focus areas such as budget allocation – especially as cost is a top consideration factor when it comes to deciding which channels to utilize according to 60% of US and 56% of UK senior B2B marketing professionals.

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Sprout Social

FEBRUARY 8, 2021

Paid metrics are key to understanding which network returns the most value, which in turn can inform your next ad placement and allow you to defend that investment when requesting budget allocation. The Cross-Network Paid Performance enables social teams to analyze paid results across all of their networks.

Social Media 126

Social Media Media Paid Social Agency Ideal Customer Profiles 126

Metadata

JULY 22, 2020

Thanks to these vendors, and increased targeting capabilities across platforms, most B2B companies have made the transition from traditional campaigns to an account-based marketing (ABM) approach, with varying degrees of success. Nurturing demand also includes supporting the brand and customer growth. Examples below.

Account Based Marketing 98

Account Based Marketing Demand Generation Demand Generation Agencies Ideal Customer Profiles 98

Contently

MARCH 21, 2023

While there is no ideal way to attribute down to the dollar, there are ways that content marketers can assess what’s working, dump what’s ineffective, and allocate the budget to produce better quality content accordingly. Yet content attribution models can look different across companies.

Top of Funnel 175

Top of Funnel Multi-Touch Attribution Paid Content Multi-Channel 175

Golden Spiral

DECEMBER 3, 2021

Posts on social media can cause massive surges in business or take down an individual’s reputation. For B2B companies, and for HealthTech companies specifically, social media can be an effective means of recruiting and nurturing leads, but is not utilized to its fullest potential. Allocate Financial and Human Resources.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. It gets even more challenging when sponsored material shows up with news stories and ads appear as social media postings. An Overview of Public Relations.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. It gets even more challenging when sponsored material shows up with news stories and ads appear as social media postings. An Overview of Public Relations.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62