Full Circle Insights

SEPTEMBER 8, 2021

So, to the larger point, is marketing really in decline as a function? The most recent Gartner CMO Spend Survey fueled even more speculation, reporting that marketing budgets declined to a record low of just 6.4% The report notes that after budgets were cut in 2020, CMOs expected them to bounce back in 2021.

Sales Management 96

Sales Management Lead Ranking Planning Marketing Attribution 96

Full Circle Insights

NOVEMBER 10, 2020

The economic downturn caused by COVID-19 prompted many companies to cut marketing budgets. B2B marketers have redirected budget dollars previously earmarked for in-person events to digital ads instead, driving a 22% increase in spending on digital channels. Two Keys to Marketing Efficiency — And Success.

Marketing Attribution 98

Marketing Attribution Sales Management Lead Ranking Budget Programs 98

Full Circle Insights

NOVEMBER 25, 2020

“With the current conditions it is very important to measure exactly what you are doing with your agile marketing processes, leading with campaign successes,” said Bonnie Crater, CEO of Full Circle Insights , a data and lead management platform. Begin with budget. Optimizing Marketing Outcomes Over Time.

Planning 52

Planning Lead Ranking Sales Management Marketing Attribution 52

Full Circle Insights

FEBRUARY 8, 2021

Data integration makes it possible for the company to create highly personalised, relevant experiences for customers who are engaging with the organisation on digital channels. For example, they can analyse data to identify and address bottlenecks, such as a marketing-to-sales handoff that results in leads falling through the cracks.

Lead Ranking 59

Lead Ranking Sales Management CMO Marketing Attribution 59

Full Circle Insights

JANUARY 27, 2021

As more people engage companies through digital channels, the business’s need to deliver personalized, relevant experiences is more critical than ever, and CMO-CIO collaboration is the key. Marketers who use funnel metrics, tracking and monitoring leads inside the CRM, can improve efficiency by identifying and correcting process issues.

Digital Transformation 52

Digital Transformation Lead Ranking Sales Management Marketing Attribution 52

Full Circle Insights

AUGUST 7, 2020

If you’re a B2B marketer, you probably relied, at least in part, on in-person events to generate leads before the pandemic. Now, because of social distancing, you’ve likely reallocated those budget dollars to digital channels so you can keep engaging with customers. Optimizing Marketing Outcomes Over Time.

Lead Ranking 59

Lead Ranking Marketing Attribution Sales Management Multi-Touch Attribution 59

Full Circle Insights

AUGUST 21, 2020

During the meetings, teams should: Review metrics (compare volume, velocity and conversion rates to plan targets). With campaign attribution to improve how you invest marketing spend and funnel metrics to improve operations, you’ll soon be operating at peak efficiency. Campaign Attribution for Digital Marketing Blog.

Marketing Attribution 59

Marketing Attribution Lead Ranking Sales Management Multi-Touch Attribution 59

Full Circle Insights

MARCH 2, 2021

For example, the CFO may only care about where the budget is being allocated whereas the CEO may just want to see how marketing is contributing to overall revenue. 2 – Make sure sales and marketing are on the same page. 3 – Get agile and use a mix of proactive and reactive planning.

Sales Management 52

Sales Management Lead Ranking Marketing Attribution Spending 52