The Marketing Blender

NOVEMBER 30, 2023

Marketing is the engine that drives growth, and if you’re not allocating a reasonable budget to it, you’ll likely struggle to reach your revenue goals. To put things into perspective, consider the following benchmarks: To maintain your current revenue, allocate at least 5% of your total revenue to marketing.

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98

Scoop.it

FEBRUARY 1, 2022

This is a relatively simple way to keep an eye on your new sales, upsells and cross sells, renewals and your monthly churn rate. It’s also an important metric for resource allocation, especially in the SaaS realm where you need to stay innovative. Churn Rate. Revenue Churn.

Churn Rate 103

Churn Rate Lead Ranking Allocation Top of Funnel 103

Zoominfo

OCTOBER 5, 2021

Shorten sales cycles by reducing time in the awareness stage of the buyer’s journey. From a forecast and planning perspective, CLV helps companies determine how much to spend on customer acquisition. Revisit your ICP data to evaluate fit ratings over time — say, once a year — and reassess resource allocation and strategies.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Lead Scoring Lead Ranking 100

Valasys

MARCH 24, 2023

It helps you track and evaluate your marketing and sales activities related to generating, nurturing, and converting leads. Examples of lead management metrics include lead conversion rate, sales cycle length, cost per lead, lead quality, and lead source performance. Cost Per Lead: Amount spent per lead.

Lead Management 52

Lead Management Work Management Marketing Management Sales Qualified Leads 52

Rev

OCTOBER 25, 2023

By optimizing customer acquisition strategies, RevOps teams can ensure efficient resource allocation and maximize ROI. #4 4 Sales pipeline velocity The speed at which opportunities move through the sales pipeline is a key metric for RevOps teams. It helps them identify bottlenecks and optimize the sales process.

Allocation 78

Allocation Churn Rate Lead Scoring Lead Ranking 78

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This metric allows you to see how quickly you are moving high quality leads from one end of the sales cycle to the other.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Varicent

JUNE 15, 2017

The trigger was seeing people make decisions, focus money, and allocate resources based on guesses. For example, I'm feeling more confident about the committed forecast versus most-likely and best-case. I feel confident about sales velocity numbers, pipeline growth numbers, source of pipeline … those kinds of number.

Ad Building 40

Ad Building Marketing Automation Services Top of Funnel Allocation 40