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How Marketers Should Think About Customer Marketing in the Engagement Economy

Adobe Experience Cloud Blog

FEBRUARY 28, 2017

Marketing leaders must strategically market—allocating people and program dollars—across each stage of the lifecycle in order to thrive today and in the future. This is because the Engagement Economy is rife with business models where the cost for the customer to switch is low. Retention Marketing Is Outdated. So what can you do?

Cross-Selling

Cross-Selling Budget Programs Allocation B2B Thought Leadership

How to Create a Truly Omnichannel Media Plan

Bionic

MAY 5, 2023

The biggest challenges of omnichannel media planning include: Data Integration Technology Integration Consistent messaging and branding Resource allocation Attribution and measurement Overcoming these challenges is critical to the success of your omnichannel marketing efforts. As a result, there’s no clean way to create a unified media plan.

Media Plans

Media Plans Planning Paid Search Agency Cost Per Thousand

How Marketers Should Think About Customer Marketing in the Engagement Economy

How to Create a Truly Omnichannel Media Plan

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