How Marketers Should Think About Customer Marketing in the Engagement Economy
Adobe Experience Cloud Blog
FEBRUARY 28, 2017
Although it’s on a larger scale, the same paradigm applies to the B2B world, too, where an organization can switch out cloud-based applications with minimal long-term commitment. Marketing leaders must strategically market—allocating people and program dollars—across each stage of the lifecycle in order to thrive today and in the future.
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