Psychographic Segmentation: A Simple Guide For Marketers
Unbounce
APRIL 30, 2021
Lifestyle: This encompasses three closely related psychographic data types: Activities, Interests, and Opinions (AIOs). Here’s an example of a basic psychographic profile for a customer of an ecommerce fashion retailer: Likes to shop online. Sees clothing as a form of creative self-expression.
Let's personalize your content