AIDA and WOM - B2B Marketing Zone

6 Demand Generation Secrets Every B2B Marketer Should Know

Inbox Insight

OCTOBER 22, 2018

These 6 tried and tested tips draw influence from the trusted AIDA model developed by the late great R. However, if you get the balance right it can be a great way to amplify your content more organically through word of mouth (WoM) referrals such as follower recommendations, email newsletter subscribers, or their existing customer base.

Demand Generation

Demand Generation Demand B2B Marketing Generation

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

AIDA: Attention, Interest, Desire, Action. WOM: Word-of-Mouth. WOM marketing is inexpensive, but it takes work and involves leveraging many components of inbound marketing like product marketing, content marketing, and social media marketing. Learn more about creating a powerful WOM marketing strategy here.

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B2B Marketing Zone

6 Demand Generation Secrets Every B2B Marketer Should Know

60 Marketing Acronyms Every Industry Pro Should Know

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