Strike Gold: How to Find Leads with External Intent Data
Adobe Experience Cloud Blog
APRIL 5, 2016
Achieving AIDA to ABC. In the B2B world, the notion of AIDA is key: A ttention. In the movie, sales are won through slick coaxing and by playing on a prospect’s insecurities; in the age of information, relevance and authenticity are quickly becoming the new norm. I nterest. D ecision. Enter external intent data.
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