Online Marketing Institute

MAY 18, 2010

It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. I really enjoyed the comment from Judy about AIDAE, evidence is so key in today's B2B environment. Perhaps you remember the old advertising formula AIDA - Attention, Interest, Desire, Action.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

ClickDimensions

MARCH 8, 2023

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. HTTP (Hypertext Transfer Protocol)- An application transmitting hypermedia documents, such as HTML. It tells the browser how to display certain content.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

NetLine

SEPTEMBER 11, 2023

For instance, an awareness campaign may include creating blog posts, social media content, white papers, ebooks, reports, guides, infographics, checklists, and PPC ads. It’s important for businesses to make the purchasing process easy and smooth by providing ongoing support, easy documentation, and minimal back-and-forths.

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69