ClickDimensions

MARCH 8, 2023

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. CPC (Cost Per Click)- With this model, you pay each time a person clicks on your ads. Several optimizations may be needed to your ad to ensure success.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

Hubspot

JUNE 19, 2014

AIDA: Attention, Interest, Desire, Action. An internet advertising model where the advertiser pays for each specified action someone takes, like an impression, click, form submit, or sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. 60 Common Marketing Acronyms. You can decide if a given action is a lead or a sale.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

LeadSquared

JUNE 22, 2021

Brand Awareness Impressions You want your ad to reach a wider audience or you want the audience to know about your product. According to the AIDA model (Awareness, Interest, Desire, and Action), you must know how and when to communicate with your buyers. You can refer to the following table while selecting the goal for your ad.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click Ads 52