AIDA Cost per Lead CPA CPL 
ClickDimensions
MARCH 8, 2023
AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. CPA can be competitive which in turn leads to high costs. CPC (Cost Per Click)- With this model, you pay each time a person clicks on your ads.
Single Grain
SEPTEMBER 22, 2023
AIDA is a classic marketing framework that represents a four-stage content creation funnel. Let’s take a look at the different stages of the AIDA framework to attract prospective customers: Attention Goal: Grab the audience’s notice. We’ll use the slightly simpler AIDA stages for our builder example.
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. CPA: Cost-per-Action. You can decide if a given action is a lead or a sale. You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. 60 Common Marketing Acronyms.
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