Adobe Experience Cloud Blog
APRIL 5, 2016
Achieving AIDA to ABC. In the B2B world, the notion of AIDA is key: A ttention. Further validating the correlation between intent and engagement, their sales team reported that when they followed up with customers by phone, the individuals from the surge group were more engaged and their conversations much more in-depth.
Content Marketing Institute
JANUARY 14, 2019
The concept of marketing stages originated with the AIDA model – awareness, interest, desire, action – developed by E. Ardath Albee, who has been a longtime pioneer in our industry, spoke about “ lifecycle marketing ” on the Marketo blog. From sales funnel to lifecycle marketing: a (brief) history. Elmo Lewis in 1898.
Onalytica B2B
JULY 16, 2018
He spoke of the AIDA marketing model (Awareness, Interest, Desire and Attraction) to describe the stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision. Previously, he was the senior manager of social media strategy at Marketo.
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