AIDA Correlation Marketo Webinar Metrics 
Adobe Experience Cloud Blog
APRIL 5, 2016
Achieving AIDA to ABC. In the B2B world, the notion of AIDA is key: A ttention. When reaching out to surging contacts who responded to an email campaign, they saw a 51% lift in open rates when compared to a control group that was non-surging. I nterest. D ecision.
Content Marketing Institute
JANUARY 14, 2019
The concept of marketing stages originated with the AIDA model – awareness, interest, desire, action – developed by E. Ardath Albee, who has been a longtime pioneer in our industry, spoke about “ lifecycle marketing ” on the Marketo blog. Contentmarketing is the “heart” of any digital #marketing strategy, says @robert_rose.
Onalytica B2B
JULY 16, 2018
René Power is the founder of Vision B2B Marketing & Training and his talk focused on how video and webinars offer a powerful way to build a business and engage customers. E.g. Webinars. René also introduced us to his model for video and content strategy and production. CRM is not a platform, it’s a strategy.
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