AIDA Buyer's Journey Correlation Marketo 
Content Marketing Institute
JANUARY 14, 2019
The concept of marketing stages originated with the AIDA model – awareness, interest, desire, action – developed by E. It’s time for a new sales model, one that aligns with content marketing, soft skills, and real buyer journeys in the internet age. From sales funnel to lifecycle marketing: a (brief) history. Elmo Lewis in 1898.
Onalytica B2B
JULY 16, 2018
He spoke of the AIDA marketing model (Awareness, Interest, Desire and Attraction) to describe the stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision. Previously, he was the senior manager of social media strategy at Marketo.
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