Dump the Sales Funnel in Favor of Lifecycle Marketing
Content Marketing Institute
JANUARY 14, 2019
The sales funnel is obsolete. The sales funnel doesn’t help predict anything about buyers: Not their mentality, not their movement through the buyer’s journey , and not when they might make a purchase. But how do they fit on the old marketing charts? Enter the marketing lifecycle. Bold statement? Elmo Lewis in 1898.
Let's personalize your content