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Reinvent the B2B Buyer Experience to Grow Revenues

Tony Zambito

NOVEMBER 21, 2010

Out of Synch :  We’ve relied on a logical and sequential progression view of the funnel or pipeline correlated to the many variations of the traditional view of the AIDA sales funnel which was first introduced in 1898 by the American Advertising and Sales pioneer E. Elmo Lewis – yes a very long time ago! 

Top of Funnel 100
Top of Funnel AIDA Buyer Personas Terms and Conditions 100
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Dump the Sales Funnel in Favor of Lifecycle Marketing

Content Marketing Institute

JANUARY 14, 2019

The concept of marketing stages originated with the AIDA model – awareness, interest, desire, action – developed by E. High-quality content that builds authority around your brand and domain, and establishes a base level of trust . From sales funnel to lifecycle marketing: a (brief) history. Elmo Lewis in 1898. Aware of your brand.

Top of Funnel 106
Top of Funnel Marketing Funnels Lead Ranking Digital Marketing Funnels 106
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