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30 Sales and Marketing Terms You Should Know

PureB2B

Churn Rate. Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates. Gatekeeper. The best examples of gatekeepers are personal assistants and receptionists. This is a metric that measures what percentage of your customers you retain.

article thumbnail

30 Terms Every Sales and Marketing Professional Should Know

PureB2B

Churn Rate. Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates. Gatekeeper. The best example of gatekeepers are personal assistants and receptionists. This is a metric that measures what percentage of your customers you retain.