PureB2B

SEPTEMBER 11, 2016

Churn Rate. This is a metric that measures what percentage of your customers you retain. It can be calculated by measuring the number of customers lost as a percentage of your total customer base. Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates. Call-to-Action.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

Churn Rate. This is a metric that measures what percentage of your customers you retain. It can be calculated by measuring the number of customers lost as a percentage of your total customer base. Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates. Call-to-Action.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Single Grain

SEPTEMBER 22, 2023

AIDA is a classic marketing framework that represents a four-stage content creation funnel. Let’s take a look at the different stages of the AIDA framework to attract prospective customers: Attention Goal: Grab the audience’s notice. We’ll use the slightly simpler AIDA stages for our builder example.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Hubspot

NOVEMBER 12, 2014

" Churn Rate. A metric that measures how many customers you retain and at what value. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Conversion Rate.

Top of Funnel 28

Top of Funnel Paid Content Work Management Marketing Management 28

Hubspot

JUNE 19, 2014

The more you know, the more likely you''ll be able to understand and participate in conversations going on around you. AIDA: Attention, Interest, Desire, Action. Email bounce rate: The rate at which an email was unable to be delivered to a recipient''s inbox. CR: Conversion Rate. GA: Google Analytics.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28