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How To Win the Streaming Wars? It’s Now About Subscriber Management

Salesforce Marketing Cloud

NOVEMBER 3, 2021

When the final season of Game of Thrones premiered in 2019, the longtime cable behemoth saw a surge in new subscribers for its HBO Max service. Streaming services can also build communities — and in many ways, recreate a phenomenon lost in the age of on-demand bingeing. Take, for example, HBO. Discover Subscriber Lifecycle Management.

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How Marketers Should Think About Customer Marketing in the Engagement Economy

Adobe Experience Cloud Blog

FEBRUARY 28, 2017

Kaspersky created a Loyalty Behavior Score for each of their customers in order to understand the health of every customer at every stage of their lifecycle based on their adoption. This is because the Engagement Economy is rife with business models where the cost for the customer to switch is low. Retention Marketing Is Outdated.

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