Remove Aggregators Remove Analysis Remove Intent Signal Remove Transparency
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Why ZoomInfo is Acquiring Clickagy

Zoominfo

By bringing together our subject matter experts in data collection, natural language processing, and data science we had greatly improved the strength and confidence of our intent signals while also reducing noise. Streaming Intent by ZoomInfo and Clickagy. Improved Transparency and Control.

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How to Use Different Types of Customer Data to Fine-Tune Your GTM Motion

SalesIntel

Targeted Marketing: Understanding your audience through data analysis is crucial for targeted marketing. Third-Party Data Providers: Businesses may also purchase demographic data from third-party providers, which aggregates information from various sources such as public records, surveys, and consumer databases.

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Asked and Answered: Which Opportunity Scoring Model is Better & Why

Vision Edge Marketing

CON s : Data complexity : Analyzing and interpreting buyer intent data can be complex, requiring the use of advanced analytics and data processing techniques. Privacy concerns : Gathering and utilizing behavioral data may raise privacy concerns among prospects, necessitating a transparent approach and adherence to data protection regulations.

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Content + Intent Data: Like Surveying on Steroids

Content4Demand

Third-party data providers are those who don’t make data but rather obtain it from others through reselling agreements or other less transparent (and therefore less understandable) methods. The intent data tells us both the buyer’s journey status of an account and the people within it and their specific topical interests.