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Consolidate Your Martech Stack to Fuel Inbound Marketing in 6 Steps

SmartBug Media

Inbound marketing is a notoriously slow burn. Your martech stack plays a critical role in your inbound marketing efforts, and when properly optimized, it can be the fuel that ignites your growth. The right tools are the backbone of any successful inbound strategy, notably your: Customer relationship management (CRM) software.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. The Top 10 B2B Marketing Metrics to Measure in 2018. .

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Everything you need to know about finding the ideal tool to ace marketing and optimization. Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. Imagine aggregating this data. It’s unlike anything else you may find online.

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Leveraging Google Data Studio to Showcase Actionable Marketing Metrics

Circle Studio

In this age of information, the amount of data available to marketers can be daunting. Marketers have the challenge of understanding and analyzing this mass of data and then presenting it in a way that will make their team care about and use the metrics to take action. As a digital marketer, you must also be an analyst.

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Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

Single Grain

That’s pretty much how the SaaS industry started – although back then they called it a “time-sharing system” But the first SaaS company, Concur , started selling software licenses directly to enterprises in 1998 (they were acquired by SAP in 2014 and renamed SAP Concur). Book My Free SaaS Marketing Consultation.