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6Sense Finds B2B Prospects Using Web Site Activities

Customer Experience Matrix

The extraction features are important – at least to me – because they determine whether 6Sense qualifies as a “ customer data platform ” (CDP), a type of system I see as fundamental for future marketing. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Twitter Starts Testing Features for Businesses. Salesforce.com announces Chatter, social computing for enterprise companies. Microsoft announces Looking Glass to let marketers look into a real-time social stream aggregating feeds from Twitter, Facebook, Youtube, Flickr, and will connect with CRM’s and more. technologies.

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The 29 Best Social Media Monitoring Tools

Webbiquity

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Find interesting content on ANY topic.

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A Modest Proposal for Demand Generation Usability Measurement

Customer Experience Matrix

A small sample is below. Thus, in the sample table, scenarios 1 and 2 require tasks 1, 2 and 3. You also need a standard Salesforce.com installation and perhaps company Web site to integrate during testing. This means that any aggregate score becomes much more meaningful for that company. scenario 1 scenario 2 scenario 3.