Habit, Prioritization and Complexity; The Roadblocks to Unlocking Programmatic’s True Potential
Adacado
JULY 4, 2017
To summarize, Victor wrote that in order to use programmatic targeting to its fullest potential, the internal silos within agencies i.e Consider the creative designer taking on a new project and having to implement creative performance data reports, detailed audience information, and marketers’ opinions before they can even start designing.
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