Habit, Prioritization and Complexity; The Roadblocks to Unlocking Programmatic’s True Potential
Adacado
JULY 4, 2017
To summarize, Victor wrote that in order to use programmatic targeting to its fullest potential, the internal silos within agencies i.e marketing and creative departments had to improve collaboration on a more granular level. This complexity has evolved much faster than many agencies have had time to fully understand and implement.
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