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LeadSloth

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B2B Pay Per Click Advertising

LeadSloth

AUGUST 11, 2009

I recently got in touch with Terry Whalen of CPCSearch, a B2B PPC agency , and he offered to answer some questions: this turned out to be a great B2B Search Marketing primer. Jep: Is there a typical target group that is easier to reach with PPC? Jep: How do you track opportunities or revenue associated with specific AdWords Campaigns?

Advertising Agencies 100
Advertising Agencies Paid Search Agency Advertisements Advertising 100
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Inbound Marketing & Marketing Automation

LeadSloth

JUNE 23, 2009

But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. But it can quickly get expensive. Leave a comment or email me.

Marketing Automation Services 100
Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100
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