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Digital Marketing Glossary, Part 1

Marketing Action

AdWords: Google’s pay-per-click (PPC) search-engine marketing (SEM) program. B2C marketing : Business-to-consumer marketing. Click-through rate (CTR) – The percentage of people who actually click on a link (e.g., Guilty as charged.


Best Social Media Stats, Facts and Marketing Research of 2010


You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 86% of B2B firms are using social media, compared to 82% of B2C outfits.

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Best Social Media Stats and Market Research of 2010 (So Far)


How do B2B social media marketing practices differ from B2C companies? Blogging “increases Twitter reach by 113% for B2B companies and 30% for B2C companies.&#. B2B Marketers Severely Lag B2C Players in Social Media by My Venture Pad. companies and 30% for B2C companies.&#.