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Short Copy vs. Long Copy — Which Converts the Best?

Anyword

Some could say that longer copy in reference to advertising started as magazine advertorials or direct mail ads. Marketers opting for long copy should craft a strong narrative used to tell their brand mission and include any and all details that could potentially sway prospective customers. Let’s dive in. The Case for Long Copy.

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Can Small and Midsize Business Owners Pursue Content Marketing?

ClearVoice

Unlike other forms of marketing, content consumption is an opt-in process, meaning readers take an action to engage with your brand. . Advertorials or native content. Printed newsletters or magazines. We’ll take you through the who, what, where, when, and whys of content strategy for small businesses. Blog posts.

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What Is Lead Generation in 2019

Albacross

Run an advertorial in a magazine, or. What is Lead Generation? In a nutshell, ?lead lead generation ? refers to the process of identifying potential customers for your business’s products or services. ?. If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

This is a classic for marketers, magazines, and sites like Buzzfeed. Let’s talk about stories—messages, if you will. These types of content can be used in multiple different content formats (which are all in this post, too). It might be helpful to think of these story ideas as angles or hooks for your content. Testimonials. Interviews.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

This is a classic for marketers, magazines, and sites like Buzzfeed. Let’s talk about stories—messages, if you will. These types of content can be used in multiple different content formats (which are all in this post, too). It might be helpful to think of these story ideas as angles or hooks for your content. Testimonials. Interviews.