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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) June 8, 2010.

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15 B2B case studies show how content marketing drives ROI

Biznology

LOGICALL : A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign. The successful campaign earned a 23.5

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Pitch it to your audience as a way to maximize the time on their commute to work—just listen and learn to use your time even more efficiently. Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. Advertorials.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Pitch it to your audience as a way to maximize the time on their commute to work—just listen and learn to use your time even more efficiently. Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. Advertorials.