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15 B2B case studies show how content marketing drives ROI

Biznology

35% say they have a documented content strategy (source: Content Marketing Institute). ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. 21% say they are successful at tracking ROI (source: Ad Age ).

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Think of this as a quick-glance document to help your audience do something better, faster. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. Advertorials. Listicle Summaries.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Think of this as a quick-glance document to help your audience do something better, faster. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. Advertorials. Listicle Summaries.