Remove Advertorials Remove Content Remove Long Tail Marketing Remove Television marketing
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What Is Content Marketing in 2016, and Where Is it Going?

Content Standard

In April of 2014, a six-pound binder of stats, graphs, inspirations, and editorial resources and I were (very conspicuously) making our way through the streets of Boston for a job interview at a content marketing solutions company. Do you even know what you’re getting yourself into? Now it’s 2016.

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Blogger outreach is earned media PR, isn’t it?

Biznology

The media may include any mass media outlets, such as newspaper, television, radio, and the Internet, and may include a variety of formats, such as news articles or shows, letters to the editor, editorials, and polls on television and the Internet.” ” (Wikipedia).

Blogger 80
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The Herb Schmertz Era: When Public Relations Had Some Balls

Marketing Craftmanship

Under his regime of “creative confrontation,” Schmertz applied a number of innovative and controversial tactics including: Introduction of modern-day advocacy advertising, or “advertorials,” which first appeared on the OpEd page of the New York Times in 1970. Masterpiece Theatre Mobil Oil Corp.