Remove Advertorials Remove Content Remove Ethics Remove Press
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What Is Earned Media?

ClearVoice

This creates content and becomes part of the overall digital marketing strategy since it builds their expertise and reputation within their industry. Earned media also results in content that can be used for your website, social media, newsletters and beyond. Bottom line? It’s incredibly useful and gives a competitive edge. .

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. June 8, 2010.

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The State of Native Advertising: Are Pinterest’s Paid Promotions a Bad Idea?

Adobe Experience Cloud Blog

Three days earlier, the Federal Trade Commission announced a workshop to examine native advertising in digital media, or “the practice of blending advertisements with news, entertainment, and other content in digital media.”. The term “native advertising” describes any ads that mimic the visual format and content of its environment.

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Don’t send a regular pitch with a press release to a blogger. Bloggers don’t typically scan press releases and write stories. They point to press releases hosted elsewhere, or better yet, point to stories other people have written based on a press release. I look forward to hearing from you.

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How to Build Inbound Links the White Hat Way

Hubspot

To read more content like this, subscribe to Agency Post. 2) Advertorials or Large Scale Guest Blogging. Advertorials are pieces of paid content disguised as editorials (think wolf in sheep’s clothing.). 3) Press Release with Highly Optimized Anchor Text. Press releases aren’t something you should be afraid of.