WebMarketCentral

OCTOBER 22, 2009

With larger budgets and more time devoted to social media will come increased pressure to demonstrate ROI. While it's not necessarily difficult to show an ROI from social media, accurately measuring the return on investment is challenging for at least three reasons. Tags: Web 2.0 Social Tagging.

Social Media 20

Social Media ROI Web 2.0 Media 20

Marketing Insider Group

MAY 12, 2010

Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Marketing needs to be the engine to identify qualified leads for sales. Customers decide when and how to engage with us in the buying journey. Why is this important?

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

WebMarketCentral

SEPTEMBER 15, 2008

Which types of online advertising provide the highest ROI? Learn these answers and more from this collection of blog posts and articles, some of the best reporting on online research topics so far this year. UM Finds Web 2.0 Breeding Consumers 2.0, tags: online advertising ROI, PPC costs, Web 2.0

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Unskewing the Web: Curators as filters , October 11, 2010 Image by prettyflower via Flickr. This is my final post on the skewed Web. In the early days of Web 2.0 A Marketer’s Guide to Content Curation , October 14, 2010 There is an elephant in the online marketing “room,” and the elephant’s name is Curation.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40