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3 Reasons it's Tough to Measure the ROI of Social Media

WebMarketCentral

With larger budgets and more time devoted to social media will come increased pressure to demonstrate ROI. While it's not necessarily difficult to show an ROI from social media, accurately measuring the return on investment is challenging for at least three reasons. Tags: Web 2.0 Social Tagging.

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Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

Which types of online advertising provide the highest ROI? Learn these answers and more from this collection of blog posts and articles, some of the best reporting on online research topics so far this year. —then explains how leaders like Office Depot, QVC and Lands' End are converting at a 16-20% rate.