Remove Advertising Mediums Remove Customer Satisfaction Remove WOM Remove Word of Mouth
article thumbnail

Word of Mouth Marketing: The Original Employee Advocacy

EveryoneSocial

All of these alliterative acronyms speak either directly or indirectly to word of mouth marketing, but how do they pertain to the most prominent form of emerging advertising: employee advocacy? Word-of-mouth, the other 8th-wonder of the world. Word of Mouth Marketing, Or Why WOMM Has Always Been The Bomb Dot Com.

article thumbnail

Making Sense of Marketing Acronyms: Part 3

Bluetext

SLA (Service Level Agreement) A contract (sometimes it’s internal, and sometimes you have a set expectation that you’ve discussed with your customer) outlining the level of service they can expect. MOFU (Middle of the Funnel) The stage of the customer journey where a potential customer is considering your product or service.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Internet hosting that provides computer-based services to customers over a network. APIs facilitate the data needed to provide solutions to customer problems. CAC: Customer Acquisition Cost. See SaaS.).

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

APIs facilitate the data needed to provide solutions to customer problems. The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.