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Word of Mouth Marketing: The Original Employee Advocacy

EveryoneSocial

In short, from the perspective of the marketer, word-of-mouth is a process of customer or client reception. Again, this is part and parcel of the mysterious centuries-old earned medium, and arguably a type of word-of-mouth media. Consumer opinions and reviews are the third most trusted ad format — 66%.

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Making Sense of Marketing Acronyms: Part 3

Bluetext

SLA (Service Level Agreement) A contract (sometimes it’s internal, and sometimes you have a set expectation that you’ve discussed with your customer) outlining the level of service they can expect. MOFU (Middle of the Funnel) The stage of the customer journey where a potential customer is considering your product or service.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Internet hosting that provides computer-based services to customers over a network. APIs facilitate the data needed to provide solutions to customer problems. CAC: Customer Acquisition Cost. See SaaS.).

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

APIs facilitate the data needed to provide solutions to customer problems. The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.