Word of Mouth Marketing: The Original Employee Advocacy
EveryoneSocial
JUNE 18, 2019
In short, from the perspective of the marketer, word-of-mouth is a process of customer or client reception. Again, this is part and parcel of the mysterious centuries-old earned medium, and arguably a type of word-of-mouth media. Consumer opinions and reviews are the third most trusted ad format — 66%.
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