Remove testimonials
Remove Advertising Mediums Remove Buying Cycle Remove Custom Publishing Remove FAQ
article thumbnail

Include video content in your buyers’ journey

Biznology

In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.” Including video content into your buyers’ journey will build business value at every stage of the buying cycle. Customer case study videos that showcase the problem, solution, and benefit– just like you do on paper.

article thumbnail

Digital Marketing for SaaS Companies: How to Grow Recurring Revenue in SaaS

seo.co

But every business starts with zero customers, and something needs to close the gap. There are many considerations for this, as the process for any given customer to make a purchase and remain a subscriber is fairly complex, and marketing strategies can operate at multiple levels. Converting visitors to customers.