Advertising Mediums, B to B and Database Marketing

5 Steps to customer data hygiene: it’s not sexy, but it’s essential

Biznology

MAY 28, 2014

A new report from NetProspex confirms: 64% of company records in the database of a typical B2B marketer have no phone number attached. Pretty much eliminates phone as a reliable communications medium, doesn’t it? B2B Marketing B-to-B marketing B2B marketing data hygiene database marketing marketing database'

Data Hygiene

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles

6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

JANUARY 30, 2015

The attribution problem has heated up recently, fueled by the rise of digital marketing. The traditional attribution methods of assigning the credit have long been either the first touch (the inquiry source medium) or the last touch (the channel through which the lead was either qualified or converted to a sale).

De-duplication

De-duplication Work Management Marketing Management Marketing Attribution

B2B Marketing Zone

5 Steps to customer data hygiene: it’s not sexy, but it’s essential

6 thorny data problems that Vex B2B marketers, and how to solve them

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