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5 Macro B2B Marketing Trends to Watch in 2021

Circle Studio

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Our experts are happy to share our understanding of the market with you, free of charge. Content analytics tools. A/B and multivariate testing tools. Social media analytics tools. Which content on your site do people engage with? Social media traffic is also difficult to understand in Google Analytics.

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Top 10 Marketing Automation Software Platforms for 2020

Martech Advisor

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. Let’s take a look at the ten best marketing automation platforms for 2020. What Is a Marketing Automation Tool? billion by 2025. Integration.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Content analytics tools. A/B and multivariate testing tools. Social media analytics tools. Which content on your site do people engage with? Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. Customer analytics tools.

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A/B Testing Statistics: Why Statistics Matter in Experimentation

Convert

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. For a larger set of differences, you would generally go for a more extensive multivariate test. Making Experiments Cost-Effective.

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Top 10 Digital Marketing Books to Read for 2020

Martech Advisor

Digital marketing books are the base that can accelerate your understanding of the industry and give you with the knowledge required to succeed as a marketer. Digital marketing is an evolving field with emerging trends constantly making headways. Digital Marketing For Dummies.

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30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

SnapApp

. We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. .