Liveintent

MAY 24, 2021

…But also consider layering your media plan. Why Facebook shouldn’t be the only channel on your media plan. Savvy marketers know that effective advertising requires reach and frequency. Check out the video clip below to hear his insights: Email newsletters as a customer acquisition channel.

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127

Liveintent

AUGUST 3, 2022

Imagine you pay five dollars to serve an ad, and a customer clicks on that ad and purchases your product, priced at $100. If you want to keep your favorite channels on your media plan, please do — but add to it ! Incorporate other channels, like email, into your marketing mix and test them out.

Top of Funnel 118

Top of Funnel Branding Brand Identity Advertising Agencies 118

Liveintent

AUGUST 9, 2022

With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. Brand awareness is considered the first stage in the marketing funnel, followed by consideration, conversion, retention, and loyalty. You go back to your media plan and diversify. Generate sales.

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

SWZD

JUNE 20, 2017

Prior to settling on a media plan and comprehensive marketing mix, we recommend getting to know your target audience first. Assuming your mission is to push leads through the sales funnel, what channels should you be using and when? Your Media, Your Mission. Direct Marketing/Promotional.

Top of Funnel 54

Top of Funnel Media Digital Marketing Funnels B2B 54

Liveintent

NOVEMBER 16, 2021

Recently, Meghan Bentley — LiveIntent’s director of demand sales — spoke with digital marketing and performance branding company WITHIN about diversifying one’s media mix. Why is this so important? Let’s look at the facts. This is one of the reasons why LiveIntent’s inventory exchange in the U.S.

Allocation 118

Allocation Cost per Acquisition Media Advertising Agencies 118

Convince & Convert

SEPTEMBER 15, 2010

By encourage your clients to include you, they’re doing themselves a favor because the onus lifts off their shoulders to qualify the stories as they have a team to help them run them through the funnel. Share/Rinse/Mix?/Repeat. By integrating willingness into the process, it keeps the entire process moving forward.

Social Media 166

Social Media Media Webinar Metrics Paid Search Agency 166

B2B Marketing Zone Posts

AUGUST 3, 2010

- B2B Marketing Online , July 26, 2010 Ben & Jerry’s seemingly knee-jerk decision to drop email marketing made waves across the marketing industry last week. The iPad is not a revolutionary new channel, but just a new component of the marketing mix. Media Plan (5). Daily Clicks. PointClear (4).

Ning 40

Ning Paid Content Facebook Sales Management 40