Single Grain

APRIL 25, 2022

pay-per-click (PPC) advertising, search engine marketing (SEM) – is an auction-based advertising service provided by search engines like Google, Bing and Yahoo, that allows businesses to run ads that they only pay for when someone clicks on their ad. This fee is called the cost per click (CPC).

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

EMagine B2B Blog

MARCH 3, 2019

In 2019, for the first time ever, digital advertising spend will surpass traditional ad buys , which means that more and more businesses are discovering the value of campaigns like pay-per-click (PPC). Now you can demonstrate very specific and accurate ROAS (return on ad spend) without the guesswork. Why is PPC important?

PPC 57

PPC FAQ Lead Scoring Lead Ranking 57

Single Grain

NOVEMBER 3, 2020

The customer acquisition cost (CAC) of SaaS companies from content marketing is about 15% lower than that of paid ads. Most software in this space is designed to provide tools to eBay, Amazon or Shopify sellers to help them automate their business. 20% of the average person's time spent online is now used to browse content.

Marketing Budget 98

Marketing Budget Marketing Strategy Marketing & Strategy Sales Management 98