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How to Leverage Intent Data to Drive More Business

NetLine

To understand how intent data moves the needle for your sales and marketing efforts, establish benchmarks for your current performance. By establishing benchmarks now, you can easily identify how— and when— your data intent campaigns improve performance and drive more business.

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Intent Data: The Good, the Bad, and the Illegal

Terminus

This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. . This means that the data will be aggregated over time without any sense of baseline, resulting in frequent false positives and demonstrated intent for most accounts. . Publisher Co-Ops. Image courtesy of Bombora.

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Intent Data: The Good, the Bad, and the Illegal

Terminus

This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. . This means that the data will be aggregated over time without any sense of baseline, resulting in frequent false positives and demonstrated intent for most accounts. . Image courtesy of Bombora.