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How to Leverage Intent Data to Drive More Business

NetLine

To understand how intent data moves the needle for your sales and marketing efforts, establish benchmarks for your current performance. By establishing benchmarks now, you can easily identify how— and when— your data intent campaigns improve performance and drive more business. Take comparison pages, for example.

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Intent Data: The Good, the Bad, and the Illegal

Terminus

Every morning when a marketer gets into work, just after he or she fires up their computer and grabs that first cup of coffee, they pull out their crystal ball and begin to scan the future skies for potential buyers. . This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. .

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Intent Data: The Good, the Bad, and the Illegal

Terminus

Every morning when a marketer gets into work, just after he or she fires up their computer and grabs that first cup of coffee, they pull out their crystal ball and begin to scan the future skies for potential buyers. . This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. .